Tanzania Agricultural Productivity Program

The Tanzania Agricultural Productivity Program (TAPP), which is financed by USAID and implemented by FINTRAC, contracted Match Maker to undertake a supply study of fruits. Our inputs will be used in the feasibility study of UNNAT, a fruit processing plant in the Morogoro Region of Tanzania that is in the process of being redeveloped.

Southern Agricultural Growth Corridor of Tanzania

The Southern Agricultural Growth Corridor of Tanzania (SAGCOT) is a public-private partnership which aims to boost agricultural productivity in Tanzania and the wider region. In 2010 Match Maker was commissioned by the Tanzania Agricultural Partnership (TAP) to undertake value chain analyses of sunflower, potato, barley and soya in order to provide entry points into the area.


Match Maker was contracted in 2010 by Solidaridad to present an overview of the cotton industry and to recommend entry points into the organic cotton market. Our inputs focused on identifying existing supply chains and options for upgrading, including the possibility of adopting Better Cotton Initiative certification. Action plans were subsequently developed with three producer groups to guide the intervention in the coming years.


In 2010 Match Maker facilitated a workshop for TRIAS, a Belgium non-governmental organisation, on market access methodologies. This was our second appointment by TRIAS, having carried out a poultry sub-sector analysis for the Monduli and Babiti Districts of northern Tanzania in 2006.

Netherlands Development Organisation (SNV)

Match Maker has completed numerous assignments for the Netherlands Development Organisation (SNV) in Tanzania, with the most recent being a dairy sub-sector quick scan in 2009. In 2008 we researched red meat for the local and export markets, and in 2006 we conducted su- sector studies for chickpeas, pineapples and perch in the Lake Zone. (www.snvworld.org)

Small Industries Development Organisation (SIDO)

The Small Industries Development Organisation (SIDO), a government initiative, commissioned Match Maker in 2009 to research the fresh and processed citrus fruit sub-sector in Tanga Region with funding from the International Fund for Agricultural Development (IFAD). Research included value chain governance, horizontal and vertical integration, and impacts on small and medium enterprises.

New Boogaloo Limited

In 2009 the private sector maize flour producer New Boogaloo Limited contracted Match Maker to research and prepare a business plan. The company had successfully entered the market in northern Tanzania and wanted to expand to other parts of the country. The business plan provided a strong base for strategic decision making and also served as the key document for accessing financial services.

Small and Medium Enterprise Competitiveness Facility (SCF)

Match Maker has a long association with the Small and Medium Enterprise Competitiveness Facility (SCF). In 2009 we mapped food processing and marketing throughout the country. Our work with SCF began in 2006 when we were commissioned to assess the continuation of SCF’s services, which revolved around providing matching grants to Tanzanian businesses. A focus on key sub-sectors was proposed that resulted in a number of follow-up sub-sector studies that were completed during the course of 2008. These included a range of fruits and vegetables for both the domestic and export markets.

EcoVentures International

In 2009 Match Maker researched the fuel briquette market in northern Tanzania for EcoVentures International, a USA-based non-profit that explores and implements innovations in sustainable livelihoods and sustainable development.

ONE UN Joint Programme

Over the course of 2008 Match Maker prepared three sub-sector and value chain analyses for cassava, cashew nut and poultry in Lindi and Mtwara Regions as part of the ONE UN Joint Programme. In 2009, we supported ONE UN again by assessing the supply capacities and possible market linkages for cassava and cashew nuts in the same regions.

Formation pour L’Epanouiseement et le Renouveau de la Terre (FERT)

Formation pour L’Epanouiseement et le Renouveau de la Terre (FERT), a French non-governmental organisation, contracted Match Maker in 2009 to produce a final evaluation for their project ‘Support to Rural Marketing in Tanzania through the Network of Farmers’ Groups Organisation’ (MVIWATA).

Voluntary Service Overseas (VSO)

In 2008 Match Maker assessed the fishing sub-sector in Zanzibar for Voluntary Service Overseas (VSO), a UK-based international development charity that focuses on volunteering. This followed a previous contract with VSO to analyse fruit and vegetable sub-sectors in Pemba Island and Zanzibar in 2007.

Oxfam GB

Also in 2008 Match Maker produced four sub-sector and value chain analyses for Oxfam GB that focused on chickens, chickpeas, rice and sisal in the Shinyanga Region.


Traidcraft, a UK-based fair trade organisation, and the Small and Medium Enterprise Competitiveness Facility (SCF) contracted Match Maker in 2007 to undertake a honey and beeswax value chain analysis for the whole of Tanzania.

Agricultural Council of Tanzania (ACT)

The Agricultural Council of Tanzania (ACT) commissioned Match Maker in 2007 to study information flows within the fertiliser value chain.

FairMatch Support

FairMatch Support in alliance with the Interchurch Organisation for Development Cooperation (ICCO) contracted Match Maker in 2007 to undertake a quick scan of the fair trade cashew nut industry in Tanzania and Kenya.

Kilimo Trust

In 2007, Match Maker prepared a sub-sector and value chain analysis of cassava for the Kilimo Trust, a Ugandan non-profit that works to identify and promote innovations that can lead to market-led sustainable agriculture.


In 2006 Match Maker worked with Cordaid to strengthen the contract farming system for coffee cherries and parchment that had been established with a private sector processor. (www.cordaid.nl)

Tanzanian Ministry of Agriculture, Food Security and Cooperatives (MAFC)

The Tanzanian Ministry of Agriculture, Food Security and Cooperatives (MAFC) and Match Maker worked together under the Participatory Agricultural Development and Empowerment Project (PADEP) in 2006 in order to assess the status and prospects of contract farming in the country. (www.kilimo.go.tz)

Zanzibar Hotel and Tourism Institute

During 2006 Match Maker prepared a Zanzibar ecotourism study for the Zanzibar Hotel and Tourism Institute, which had received funding from the Netherlands Organisation for International Cooperation in Higher Education (Nuffic). The study identified key policy, product and capacity gaps that needed strengthening. The following year, Match Maker supported Nuffic again in order to assess the training needs of Katani Ltd.


Between 2005 and 2006 Match Maker was contracted by ACDI/VOVA to carry out sub-sector and value chain analyses for mud crabs and prawns in Tanzania’s coastal districts.